"Ayy, The Fonz"
(Japan: 2004)
Photograph for exhibition "ECHO/recall," curated by Lawrence English (Australia: Brisbane Powerhouse, July 20-27 2004).
21cm x 30cm.
Photography and text by Terre Thaemlitz.

    
(To the sound of "Ayy," as spoken by Arthur Fonzerelli.)

One of the small streets in my neighborhood hides this barber shop with a sign featuring American actor Henry Winkler in his most memorable role as Aurthur Fonzerelli (aka. The Fonz, aka. Fonzie) from the 1970's television sitcom "Happy Days." The sign towers over five meters high ("Whoa!"), which strikes me as an oddly deliberate tribute to a television character most Japanese people have never heard of. In fact, I have never met a single Japanese person who was familiar with Fonzie or "Happy Days." As the days, weeks, months and years passed, my curiosity about the sign grew until one day I simply had to enter the shop and ask if they knew about the Fonz. The inside of the shop was as old and weathered as the sign, but the barber was a young man in his late 20's or early 30's sporting a modern Japanese hair style. Neither he nor any of the other people in the shop had ever heard of the Fonz. Nor did they express any interest in who he was. I did not tell them that his leather jacket is a cherished piece of memorabilia on display in the Smithsonian Institute.